About

Intrigued by symmetry and design elements in the environment, my design philosophy revolves around logic and structure. I specialize in Digital Communication Design, UI/UX Web Design, Editorial Design, Presentation Design, Brand Identity, Packaging Design, and Environment Design. I studied Graphic Design at école intuit.lab, Mumbai and have an IT Engineering background. During my internships at Wolff Olins (Dubai) and Seenk (Paris), I was exposed to trends in international design. I went on to work with Rabia Gupta at rgd and Shanoo Bhatia at eumo. During my time at these agencies, I worked on clients such as Arabian Gulf League, BNP Paribas, Dassault Systemes, Amazng Furniture, Tata Motors, Reliance Jio, L&T Financial Services, Maker Maxity, Cruise Appliances, etc. In 2017 I co-founded Squares & Squiggles, a Mumbai based design studio. After moving to London in 2019 and I worked as a design consultant with The Beautiful Truth Group. Currently, as a Senior Graphic Designer, I am responsible for ideation and creation of digital brand communications for AstraZeneca UK market.